Marketing communications industry: Entrepreneurial case studies/
Gautam Raj Jain and Raunica Ahluwalia
- 1st ed.
- New Delhi: Response, 2008.
- 189 p.
Foreword Atul Tandan
I:INTRODUTION Review and Findings
II: CASE STUDIES Strategy and Design: Elephant Design Wonderful Years: Genesis Public Relations The World of Internet and Mobile Phone Unplugged: Hungama.com A New Beginning in Market Research: Ugam Solutions Venturing a Pioneering Way: MelCole Public Relations It's Showtime Folks: Showtime Events (India) Pvt. Ltd Communications for a New Age: Vyas Giannetti Creative A Turning Point in Public Relations: Hanmer & Partners A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd Index