Media ethics: key principles for responsible practice/
Patrick Lee Plaisance
- Los Angeles: Sage, 2009.
- 255 p.
Chapter 1 ■ Ethics Theory: An Overview Ethics Defined It's About the Journey, Not the Destination Trust Your Gut, but Use Your Brain The Art of the Uneasy Compromise Key Thinkers Through the Ages Aristotle Immanuel Kant John Stuart Mill W. D. Ross John Rawls Seyla Benhabib Idealism and Relativism Means and Ends Intents and Consequences For Discussion References Chapter 2 ■ Ethics Theory: Application to Media Ethics Versus Wrongdoing Values in the Media Credibility Values in Journalism Values in Public Relations Values in Marketing and Advertising A Checklist for Ethical Reasoning MERITS Perceptions of Bias in the Media Information and Cognition Hostile Media Phenomenon Media Ethics in Cyberspace For Discussion References Chapter 3 ■ Transparency Trust and Secrecy Transparency as Respect Kant: The Principle of Humanity Kant: The Tlieory of Human Dignity Transparency in the Media journalism and Accountabiliti/ Being Aboveboard in Public Relations Advertising: Authenticity or Deception? Transparency in Cyberspace Generating Buzz in the Blogosphere With the "hlezo" News Media, a New Interactivity For Discussion References Chapter 4 ■ Justice Concepts of Justice Justice as Desert Justice as Equality Justice as Fairness Rawls and Utilitarianism Rawls and a Theory of Justice The Veil of Ignorance The First Principle: Maximum Liberty for Everyone The Second Principle: Distribution Favoring the Disadvantaged The Power of Rawlsian Justice The Value of Rawls for Ethics Feminist Objections to Rawls s Claims Justice as Fairness in the Media Confusion Over What's "Fair" in the Media Dialogue and Dissemination Branding and Justice in Ads Justice in Cyberspace News and the Web "Stealth" Media Campaigiis For Discussion References Chapter 5 ■ Harm What Constitutes "Harm"? "Setting Back" Interests and "Wronging" Others "Harm" as Culturally Bound Concept Understanding "Harm" iri the Media "Harm" More Precisely Defined Mill's Harm Principle Harm in Cyberspace When Concern for Harm and Other Duties Conflict For Discussion References Chapter 6 ■ Autonomy Freedom and Autonomy Autonomy and Control Do We Have Free Will? Autonomy as the Highest Good? Autonomy as "Positive" Freedom Moral Autonomy Kant: Autonomy in the Service of Duty Autonomy and "Natural Law" Autonomous Agency and the Media Freedom of Expression Journalistic Independence Individual-Level Conflict of Interest Corporate-Level Conflict of Interest Autonomy for Public Relations Professionals Wanted: A Public Relations Seat at the Executive Table Autonomy in Cyberspace Public Relations Slogging: Not for the Faint of Heart Journalists Find Their "Voice" on the Online Frontier For Discussion References Chapter 7 ■ Privacy Privacy Defined Deconstructing the "Right" to Privacy The Moral Value of Privacy Development of the Self Maintenance of the Social Fabric The History of Privacy Privacy in the Media The Role of Privacy in the News Legal Aspects of Privacy Privacy Concerns in Public Relations Privacy in Cyberspace Journalists and Yleb Technology Public Relations and Privacy on the Web For Discussion References Chapter 8 ■ Community Defining Community Philosophical Roots of "Community" Kant's Relational Reality Communitarian Theory Community: A Feminist Priority John Dewey and Community The Idea of the Public Sphere Community and Journalism Commimity and Public Relations Community and Advertising Community in Cyberspace Participatory Journalism Public Relations "Publics" and the Web For Discussion References Chapter 9 ■ Conclusion Theories of Moral Development Kohlberg: An Ethic of Justice Gilligan: An Ethic of Care Implications of a Universal Moral Theory Media Ethics in Cyberspace