TY  - BOOK
AU  - Kreps,Gary L.
TI  - Health communication
SN  - 9781847875785 (set)
U1  - 302.2  
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Communication in medicine
KW  - Communication in public health
KW  - Health risk communication
KW  - Medical informatics
N1  - Includes bibliographical references; Volume II: Health Communication and Health Promotion

Introduction: Health Communication and Health Promotion
Gary L. Kreps
26 Social Mark. and Public Health lntervention
R- Craig Ufa and June A- flora
Vll
27. The Role of Media across Four Levels of Health Promotion Intervention 21
June A. Flora, Edward W. Maibach and Nathan Maccoby
28. Fear Control and Danger Control: A Test of the Extended Parallel
Process Model (EPPM) 43
Kim Witte
29. Attention, Need for Sensation, and Health Communication Campaigns 69
Lewis Donohew, Philip Palmgreen and Elizabeth Pugzles Larch
30. The Manipulative Nature of Health Communication Research:
Ethical Issues and Guidelines 83
Kim Witte
31. Translating Health Psychology into Effective Health Communication:
The American Healthstyles Audience Segmentation Project 93
Edward W. Maibach, Andrew Maxfield, Kelly Ladin and Michael Slater
32. Theory and Method in Health Audience Segmentation 117
Michael D. Slater
33. Applications of a Theoretic Model of Information Exposure to
Health Interventions 137
Lewis Donohew, Elizabeth Pugzles Larch and Philip Palmgreen
34. One Size Does Not Fit All: The Case for Tailoring Print Materials 151
Matthew W. Kreuter, Victor J. Strecher and Bernard Glassman
35. Avoiding the Boomerang: Testing the Relative Effectiveness
of Antidrug Public Service Announcements before a National
Campaign 169
Martin Fishbein, Kathleen Hall-Jamieson, Eric Zimmer,
Ina von Haeften and Robin Nabi
36. Achieving Cultural Appropriateness in Health Promotion
Programs: Targeted and Tailored Approaches 185
Matthew W. Kreuter, Susan N. Lukwago, Dawn C. Bucholtz,
Eddie M. Clark and Vetta Sanders-Thompson
37. Lessons Learned from Public Health Mass Media Campaigns:
Marketing Health in a Crowded Media World 203
Whitney Randolph and K. Viswanath
38. Theory and Practice in Health Communication Campaigns:
A Critical Interrogation 223
Mohan J. Dutta-Bergman
39. Specification and Misspecification of Theoretical Foundations
and Logic Models for Health Communication Campaigns 243
Michael D. Slater
40. A Social Judgment Theory Approach to Conducting Formative
Research in a Social Norms Campaign 261
Sandi W Smith, Charles K. Atkin, Dennis Martell, Rebecca Allen
and Larry Hembrojf
41. A 10-Year Retrospective of Research in Health Mass Media
Campaigns: Where Do We Go from Here? 275
Seth M. Noar
42. Racial/Ethnic Disparities and Segmentation in Communication
Campaigns 297
Robert C. Homik and A. Susana Ramirez
43. Unintended Effects of Health Comniunication Campaigns 315
Hyunyi Cho and Charles T. Salmon
44. The Roles of Interpersonal Communication in Mass Media
Campaigns 341
Brian G. Southwell and Marco C. Yzer
45. Do Loss-Framed Persuasive Messages Engender Greater Message
Processing than Do Gain-Framed Messages? A Meta-Analytic Review 375
Daniel J. O'Keefe and Jakob D. Jensen

ER  -