Health communication/ 
edited by Gary L. Kreps. 
 - Los Angeles:  SAGE,  2010. 
 - 392p.  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Volume II: Health Communication and Health Promotion<br/><br/>Introduction: Health Communication and Health Promotion<br/>Gary L. Kreps<br/>26 Social Mark. and Public Health lntervention<br/>R- Craig Ufa and June A- flora<br/>Vll<br/>27. The Role of Media across Four Levels of Health Promotion Intervention 21<br/>June A. Flora, Edward W. Maibach and Nathan Maccoby<br/>28. Fear Control and Danger Control: A Test of the Extended Parallel<br/>Process Model (EPPM) 43<br/>Kim Witte<br/>29. Attention, Need for Sensation, and Health Communication Campaigns 69<br/>Lewis Donohew, Philip Palmgreen and Elizabeth Pugzles Larch<br/>30. The Manipulative Nature of Health Communication Research:<br/>Ethical Issues and Guidelines 83<br/>Kim Witte<br/>31. Translating Health Psychology into Effective Health Communication:<br/>The American Healthstyles Audience Segmentation Project 93<br/>Edward W. Maibach, Andrew Maxfield, Kelly Ladin and Michael Slater<br/>32. Theory and Method in Health Audience Segmentation 117<br/>Michael D. Slater<br/>33. Applications of a Theoretic Model of Information Exposure to<br/>Health Interventions 137<br/>Lewis Donohew, Elizabeth Pugzles Larch and Philip Palmgreen<br/>34. One Size Does Not Fit All: The Case for Tailoring Print Materials 151<br/>Matthew W. Kreuter, Victor J. Strecher and Bernard Glassman<br/>35. Avoiding the Boomerang: Testing the Relative Effectiveness<br/>of Antidrug Public Service Announcements before a National<br/>Campaign 169<br/>Martin Fishbein, Kathleen Hall-Jamieson, Eric Zimmer,<br/>Ina von Haeften and Robin Nabi<br/>36. Achieving Cultural Appropriateness in Health Promotion<br/>Programs: Targeted and Tailored Approaches 185<br/>Matthew W. Kreuter, Susan N. Lukwago, Dawn C. Bucholtz,<br/>Eddie M. Clark and Vetta Sanders-Thompson<br/>37. Lessons Learned from Public Health Mass Media Campaigns:<br/>Marketing Health in a Crowded Media World 203<br/>Whitney Randolph and K. Viswanath<br/>38. Theory and Practice in Health Communication Campaigns:<br/>A Critical Interrogation 223<br/>Mohan J. Dutta-Bergman<br/>39. Specification and Misspecification of Theoretical Foundations<br/>and Logic Models for Health Communication Campaigns 243<br/>Michael D. Slater<br/>40. A Social Judgment Theory Approach to Conducting Formative<br/>Research in a Social Norms Campaign 261<br/>Sandi W Smith, Charles K. Atkin, Dennis Martell, Rebecca Allen<br/>and Larry Hembrojf<br/>41. A 10-Year Retrospective of Research in Health Mass Media<br/>Campaigns: Where Do We Go from Here? 275<br/>Seth M. Noar<br/>42. Racial/Ethnic Disparities and Segmentation in Communication<br/>Campaigns 297<br/>Robert C. Homik and A. Susana Ramirez<br/>43. Unintended Effects of Health Comniunication Campaigns 315<br/>Hyunyi Cho and Charles T. Salmon<br/>44. The Roles of Interpersonal Communication in Mass Media<br/>Campaigns 341<br/>Brian G. Southwell and Marco C. Yzer<br/>45. Do Loss-Framed Persuasive Messages Engender Greater Message<br/>Processing than Do Gain-Framed Messages? A Meta-Analytic Review 375<br/>Daniel J. O'Keefe and Jakob D. Jensen<br/> 
<br/><br/><label>ISBN: </label>9781847875785 (set) 1847875785 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in medicine.<br/>Communication in public health.<br/>Health risk communication.<br/>Medical informatics.
<br/><br/><label>Dewey Class. No.: </label>302.2   / KRE/H