Cross-media promotion/
Jonathan Hardy
- New York: Peter Lang, 2010.
- xvii, 334 p. : ill. ; 23 cm.
Contexts. Dynamics and varieties of cross-media promotion -- Media paradigms and promotional speech -- Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media -- Cross-promotion in news media -- News international: a study of editorial cross-promotion -- Media policy and regulation. Changes in UK policy and regulation: an overview -- Convergence and cross-promotion in digital television -- Product placement -- Promotional speech and media reform. Media power: policy reform and critical media theory.
9781433101465
Mass media--Economic aspects Mass media--Marketing Product placement in mass media