TY - BOOK AU - Johnson, Phylis TI - Second life, media and the other society SN - 9781433106170 U1 - 794.8 PY - 2010/// CY - New York PB - Peter Lang KW - Shared virtual environments KW - Second Life (Game) N1 - Second Life, imagination, and virtual community -- Social networking : extending your circle of friends, virtually -- Identity in-world : self and fantasy in Second Life -- Extending consumer culture : work and economy in the virtual world -- Safe spaces : home sweet home in another world -- The image makers : selling fantasy and reality in Second Life -- Flying to learn : exploring real life through the virtual campus -- Tuned into Second Life : avatar groupies, beer gardens, and soundscapes -- My avatar is watching television : media makers and audiences -- News media across the metaverse : reporting live from a virtual world near you -- The fringe of Second Life : sex, violence and crime -- Diversity in Second Life : virtual expression through color and gender -- Religion in Second Life : virtual gods, spirituality, and fellowship -- Conclusion: A second look at virtual worlds : is the future now? -- Epilogue: The rebaking of Second Life : creating virtual worlds that people inhabit ER -