Corporation communication: strategic adaptation for global practice/
Michael B. Goodman and Peter B. Hirsch
- New York: Peter lang, 2010.
- xix, 238 p. : ill. ; 26 cm.
Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
9781433106224
Communication in management Corporations--Public relations International cooperation