Chauhan, Gajendra Singh Language, media and society: essence of advertising communication/ Gajendra Singh Chauhan - New Delhi: Rawat Publications, 2010. - xii, 256 p. : ill. ; 22 cm. ISBN: 8131603105 Subjects--Topical Terms: Mass media and languageAdvertising--LanguageCommunication in marketing Dewey Class. No.: 302.23 / GAJ/L