TY  - BOOK
AU  - Zirinski, Roni
TI  - Ad hoc Arabism: advertising, culture and technology in Saudi Arabia
SN  - 0820474452
U1  - 659.109538 
PY  - 2005///
CY  - New York
PB  - Peter Lang
KW  - Saudi Arabia
KW  - Advertising
N1  - List of illustrations --
Acknowledgments --
Introduction: toward a semiotic analysis --
Of advertising in Saudi Arabia --
Ilm al-miqat, the science of times: timepieces and history --
The camel and the wheel: automobiles in the desert --
Sihah wa-afiyyah: food ads from the futur to hilwayat --
Ughmuri ahasisaki: cosmetics and personal care products --
Home and away: electronics, leisure, and recreation --
The calligraphic ad: pens, writing, and grammar --
Epilogue: hybridic Arabism --
Notes --
Bibliography --
Index
ER  -