TY  - BOOK
AU  - Boyle, Raymond
AU  - Haynes, Richard
TI  - Power play: sport, the media, and popular culture
SN  - 9780748635931
U1  - 070.449796 
PY  - 2009///
CY  - Edinburg
PB  - Edinburg University Press
KW  - Sports--Social aspects
KW  - Sports--Political aspects
KW  - Mass media and sports
KW  - Mass media--Social aspects
N1  - 1. Sport, Media and Popular culture: Questions of Theory; 2. All our Yesterdays: A History of Media sport; 3. A Sporting triangle: Television, sport and sponsorship; 4. Power Game: Why sport Matters to Television; 5. Who Wants to Be A Millionaire? Media Sport and Stardom; 6. The Race Game: Media, sport, Race and Ethnicity; 7. For Men who Play to win; 8. Games Across frontiers; 10. Consuming Sport; 11. New Media sport
ER  -