Krasner, Jon

Motion graphic design: applied history and aesthetics/ Jon Krasner - London: Elsevier, 2008. - xvi, 407 p. : ill. ; 25 cm.

1.A Brief History of Motion Graphics --
Precursors of Animation --
Early Cinematic Inventions --
Experimental Animation --
Chapter Summary --
2. Motion Graphics in Film --
An Historical Overview --
A Graphic Evolution --
Chapter Summary --
3. Motion Graphics in Television --
The Origin of Broadcast Design --
Network Branding --
Commercials --
Public Service Announcements --
Music Videos --
Chapter Summary --
4. Motion Graphics in Interactive Media --
The Interactive Environment --
Motion over the Web --
Motion in Game Design --
Motion in Informational Kiosks --
Motion in Mobile Touchscreens --
Motion in Desktop Applications --
Motion in DVD-Video Menus --
A Look at Navigation --
A Look at Transitions --
Chapter Summary --
5. Motion Graphics in Public Spaces --
Immersive Environments --
Motion in Interior Spaces --
Motion in Exhibit Design --
Motion in Performance --
Motion in Exterior Spaces --
Chapter Summary --
6. Motion Literacy. Contents note continued: The Language of Motion --
Primary (Object) Motion --
Secondary (Camera) Motion --
Temporal Considerations --
Assignments --
Chapter Summary --
7. Kinetic Images and Typography --
Visual Properties of Images --
Graphic Style --
Live-Action Images --
Typographic Style --
Images, Live Action, and Type --
Assignments --
Chapter Summary --
8. The Pictorial Composition --
Space and Composition: An Overview --
Principles of Composition --
Grid Systems --
Breaking Spatial Conventions --
Assignments --
Chapter Summary --
9. The Sequential Composition --
Sequencing: An Overview --
Forms of Continuity --
Forms of Discontinuity --
Montage --
Assignments --
Chapter Summary --
10. Conceptualization --
Assessment --
Formulation --
Cultivation --
Storyboards --
Animatics --
Chapter Summary --
11. Animation Processes --
Frame-by-Frame Animation --
Interpolation Animation --
Chapter Summary --
12. Motion Graphics Compositing --
Compositing: An Overview --
Blend Operations. Contents note continued: Keying --
Alpha Channels --
Mattes --
Spline Masks --
Nesting --
Color Correction --
Chapter Summary --
13. Motion Graphics Sequencing --
Editing: An Overview --
Cuts and Transitions --
Mobile Framing --
Establishing Pace --
Establishing Rhythm --
Birth, Life, and Death --
Introduction and Conclusion --
Chapter Summary.

ISBN: 9780240809892

Subjects--Topical Terms:
Television graphics
Animation (Cinematography)
Computer animation
Graphic arts
Graphic design

Dewey Class. No.: 741.6 / KRA/M