TY  - BOOK
AU  - Panda, Tapan K.
TI  - Marketing management: text and cases
SN  - 9788174465481
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing -- India
KW  - Marketing -- Management
KW  - Marketing -- Management -- Case studies
KW  - Marketing
ER  -