Kumar, Arun. <br/><br/>
Marketing mangement/ 
Arun Kumar and N Meenakshi 
 - New Delhi:  Vikas,  2009. 
 - 864 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788125920625 8125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM/M