Mass Communication in India
- 3rd completely rev. & updated ed.
- Mumbai: Jaico Pub. House, 2000.
- 408p. ; 22 cm.
section 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet section 7. Mass media, intellectual property rights and the public domain.