TY  - BOOK
AU  - Goddard, Angela
TI  - The Language of Advertising: Written Texts
SN  - 9781138127975
U1  - 401.4 
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Advertising--Language
KW  - English language--Discourse analysis
KW  - English language--Written English
N1  - Unit 1. What is an advertisement? --
Unit 2. Attention-seeking devices. Image. Verbal Text. Layout --
Unit 3. Writers, readers and texts. Writer and Narrator. Narratee --
Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping --
Unit 5. Nautical but nice: intertextuality --
Unit 6. Cultural variations. Brand Names --
Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page --
Unit 8. Picture me this. Symbols --
Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around
ER  -