TY  - BOOK
AU  - Singhal, Arvind
TI  - Communication of innovations : A  journey with Ev Rogers
SN  - 0761934774 (pbk.)
U1  - 301.2 
PY  - 2006///
CY  - New Delhi
PB  - SAGE Publications
KW  - Communication of technical information
KW  - Diffusion of innovations -- History -- 20th century
KW  - Technology transfer
N1  - 	Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes
ER  -