Communication of innovations : A journey with Ev Rogers/
Arvind Singhal,
- 1st ed.
- New Delhi: SAGE Publications, 2006.
- 260 p.
Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes
0761934774 (pbk.)
Communication of technical information. Diffusion of innovations -- History -- 20th century. Technology transfer.