Fundamentals of marketing research. Vol. 6/ 
edited by N. K. Malhotra 
 - Los Angeles:  SAGE Publications,  2007. 
 - 540 p. 
<br/><br/>Volume VI<br/>Section 2: Quantitative Marketing Research (Continued from Vol. V)<br/><br/>- An Investigation of Country-of-Origin Effect Using Correspondence Analysis: A Cross-national Context/ Ming-huei Hsieh<br/>- Overcoming the Attribute Prespecification Bias in International Marketing Research by using Non-Attribute-based Correspondence Analysis/ N. K Malhotra & Betsy Charles Bartels<br/>- Dual Scaling and Correspondence Analysis of Preferences, Paired Comparisons and Ratings/ Anna Torres and Michael Greenacre<br/>- Bank Image: Exposition and Illustration of Correspondence Analysis/ Ugur Yavas & Donald J. Shemwell<br/>- MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data/ Rick L. Andrews & Ajay K. Manrai<br/>- The Effects of Alternative Methods of Collecting Similarity Data for Multidimensional Scaling/ Tammo H.A. Bijmolt & Michel Wedel<br/>- Mapping Consumers' Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster analysis/ Gerald P. Hodgkinson, Jo Padmore & Anne E. Tomes<br/>- A Comparison of Multidimensional Scaling Methods for Perceptual Mapping/ Tammo H.A. Bijmolt & Michel Wedel<br/>- Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling/ J. Douglas Carroll & Paul E. Green<br/>- Marketing Application of MDS: Assessment and Outlook/ Paul E. Green<br/>- On the Robustness of Multidimensional Scaling Techniques/ Paul E. Green<br/>- Incorporating Context Effects in the Multidimensional Scaling, of 'Pick Any/N' Choice Data/ Juyoung Kim and others<br/>- Validity and Structural Reliability of Multidimensional Scaling/ N. K. Malhotra<br/>- Hybrid Models for Conjoint Analysis: An Expository Review/ Paul E. Green<br/>- Segmenting Markets with Conjoint Analysis/ Paul E. Green & Abba M. Krieger<br/>- Conjoint Analysis in Consumer Research: Issues and Outlook/ Paul E. Green & V. Srinivasan<br/>- Methodological issues in Conjoint  Analysis: A Case Study/ Sara R. Jaeger and others <br/>- Adaptive Conjoint Analysis versus Self-explicated Models: Some Empirical Results/ Manoj K. Agarwal & Paul E. Green<br/>- Robustness of Conjoint Analysis: Some Monte Carlo Results/ Frank J. Carmone and others<br/>- Conjoint Utility Limits as Affected by Conjoint Design and Estimating Program/ Marvin J. Karson & Gary M. Mullet<br/>- Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from from Reduced Experimental Designs/ Peter J. lenk adn others<br/>- Information Overload in Conjoint Experiment/ Rune Lines & Jon M. Denstadli<br/>- Structural Reliability and Stability of Nonmetric Conjoint Analysis/ N. K. Malhotra<br/>- A Cross-Validity Comparison of Rating-based and Choice-based Conjoint Analysis Models/ William L. Moore<br/>- The Importance pf Product Country of origin: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands/ Chike Okechuku<br/>- Conjoint Analysis Reliability: Empirical Findings/ David Reibstein and others<br/>- Improving Predictive Power of Conjoint Analysis by Constrained parameter Estimation/ V. Srinivasan and others<br/>- The Metric Quality of Full-Profile Judgements and the Number-of-Attribute-Levels Effect in Conjoint Analysis/ Jan-Benedict and others<br/>- Assessing the effects of Abstract Attributes and Brand Familiarity in Conjoint Choice Experiments/ Michel Wedel and others  
<br/><br/><label>ISBN: </label>9781412921237 (6.v set) 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/F