Fundamentals of marketing research. Vol. 5/ 
edited by N. K. Malhotra 
 - Los Angeles:  SAGE Publications,  2007. 
 - 291 p. 
<br/><br/>Volume V<br/>Section 2: Quantitative Marketing Research (Continued from Vol. IV)<br/><br/>- Using Logistic Regression in Classification/ G. Hayden Green and others<br/>- A Logit Model of Brand Choice Calibrated on Scanner Data/ Peter M. Guadagni & John D.C. Little<br/>- Validation of Discriminant Analysis in Marketing Research/ Melvin R. Crask & William D. Perreault, Jr.<br/>- Services Considered Important to Business Customers and Determinants of Bank Selection in Kuwait: A Segmentation Analysis/ Thabet A. Edris & Mohammad A. Almahmeed<br/>- Using Discriminant Analysis in Marketing Research: Part 1/ William D. Neal<br/>- Using Discriminant Analysis in Marketing Research: Part 2/ William D. Neal<br/>- Exploring Repeated Measures Data Sets for Key Features Using Principal Components Analysis/ Eric T. Bradlow<br/>- identifying Most Influential Observations in Factor Analysis/ Sangit Chatterjee, Linda Jamieson & Frederick Wiseman<br/>- Factor Analysis and Missing Data/ Wagner A. Kamakura & Michel Wedel<br/>- The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparisn of Two Approaches/ V. Srinivasan, P. Vanden Abeele & I. Butaye<br/>- The Application and Misapplication of Factor Analysis in Marketing Research/ David W. Stewart<br/>- A Test for Clusters/ Stephen John Arnold<br/>-Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions/ Paul Bottomley & Agnes Nairn<br/>- Strategic orientations in Export Pricing: A Clustering Approach to Crate firm Taxonomies/ S. Tamer Cavusgil, Kwong Chan & Chun Zhang<br/>- A Note on the Reliability of Certain Clustering Algorithms/ G. Ray Funkhouser<br/>- Grouping Euroconsumers: A Culture-based Clustering Approach/ Sudhir H. Kale<br/>- Assessing Cluster Analysis Results/ T. D. Klastorin<br/>- Cluster Analysis Gets Complicated/ Rajan Sambandam<br/>- Cluster Analysis in Marketing Research: Review and Suggestions for Application/ Giris Punj & David W. Stewart<br/> 
<br/><br/><label>ISBN: </label>9781412921237 (6v. set) 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/F