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Practical tourism research/

By: Smith, Stephen L. JMaterial type: Text

TextPublication details: Cambridge, Mass: CAB International, 2010Description: viii, 259 p. ; 25 cmISBN: 9781845936327 Subject(s): Tourism -- Research -- MethodologyDDC classification: 910.72

Contents:

Contents 01 The Nature of Tourism Research 1 02 How to Plan a Research Project 33 03 How to Design a Questionnaire 61 04 How to Select a Sample 87 05 How to Conduct Personal Interviews and Focus Groups 109 06 How to Construct and Use Indices and Scales 132 07 Metrics for Decision Making 154 08 How to Do Case Studies 185 09 How to Do Content Analysis 201 10 How to Prepare a Research Report or Presentation 221 Appendix 245 Index 251

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	910.72 SMI/P (Browse shelf(Opens below))	Available		P41890

Total holds: 0

Includes bibliographical references and index.

Contents

01 The Nature of Tourism Research 1
02 How to Plan a Research Project 33
03 How to Design a Questionnaire 61
04 How to Select a Sample 87
05 How to Conduct Personal Interviews and Focus Groups 109
06 How to Construct and Use Indices and Scales 132
07 Metrics for Decision Making 154
08 How to Do Case Studies 185
09 How to Do Content Analysis 201
10 How to Prepare a Research Report or Presentation 221
Appendix 245
Index 251

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