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Tourism and social marketing / C. Michael Hall.

By: Hall, Colin Michael Material type: Text

TextPublication details: London: Routledge, 2014Description: xii, 294 pages : illustrations ; 25 cmISBN: 9780415576666 (pbk); 9780203854259 (ebk)Subject(s): Tourism | Social marketing | BUSINESS & ECONOMICS / Consumer Behavior | TRAVEL / GeneralDDC classification: 910.688

Contents:

1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 5.The Craft and Practice of Social Marketing 6.The Demarketing of Tourism Attractions, Activities and Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9.Sustainable Consumption and Social Marketing 10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	910.688 MIC/T (Browse shelf(Opens below))	Available		P43856

Total holds: 0

Includes bibliographical references (p. 244-288) and index.

1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour
3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing
5.The Craft and Practice of Social Marketing
6.The Demarketing of Tourism Attractions, Activities and Destinations
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues
9.Sustainable Consumption and Social Marketing
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?

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