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Marketing research/ G.C. Beri.

By: Beri, G.CMaterial type: Text

TextPublication details: New Delhi: Tata McGraw Hill, 2000Edition: 4th edDescription: xviii, 579 p.: ill. ; 25 cmISBN: 9780070620223; 0070620229Subject(s): Marketing researchDDC classification: 381.072

Contents:

Introduction 3 Marketing Research 4 When Marketing Research is Unnecessary 5 Scope of Marketing Research 5 Limitations of Marketing Research 7 Threats to Marketing Research 8 Marketing Information System 9 Marketing Decision Support System II Status of Marketing Research Industry in India 12 2.Marketing Research Management 17 Importance of Research Management 18 Qualities of a Marketing Research Manager 18 Organising Marketing Research Function 19 Evaluation and Control of Marketing Research 24 Marketing Research and Marketing Management 26

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381.072 BER/M (Browse shelf(Opens below))	Available		P18656

Total holds: 0

Introduction 3

Marketing Research 4

When Marketing Research is Unnecessary 5

Scope of Marketing Research 5

Limitations of Marketing Research 7

Threats to Marketing Research 8

Marketing Information System 9

Marketing Decision Support System II

Status of Marketing Research Industry in India 12

2.Marketing Research Management 17

Importance of Research Management 18

Qualities of a Marketing Research Manager 18

Organising Marketing Research Function 19

Evaluation and Control of Marketing Research 24

Marketing Research and Marketing Management 26

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