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Marketing Management , Analysis, Planning Implementations and Control

By: Kotler, Philip Contributor(s): Keller, Kevin Lane Material type: Text

TextPublication details: Uttar Pradesh, Person Education: 2016Description: 746pISBN: 9780137228515Subject(s): Marketing | Marketing / Management | MarketingmanagementDDC classification: 658.8

Contents:

Part 1 Understanding Marketing Management 2 Chapter 1 Defining for the new realities 3 The value of marketing 3 Marketing decision making 3 Winning marketing 4

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 KOT/M (Browse shelf(Opens below))	Available		050717

Total holds: 0

Part 1 Understanding Marketing Management 2
Chapter 1 Defining for the new realities 3
The value of marketing 3
Marketing decision making 3
Winning marketing 4

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