Now Media: The Evolution of Electronic Communication

By: Medoff, Norman JContributor(s): Kaye, Barbara KMaterial type: TextTextPublication details: New York: Routledge, 2021Description: xii,436pISBN: 9780367897215Subject(s): Broadcasting -- History | Mass media -- History | Digital media -- HistoryDDC classification: 384
Contents:
PrefaceAcknowledgmentsChapter 1. Opting Into 'Now' MediaChapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8KChapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the MindChapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies'Chapter 14. Personal and Social Influence of Media Index
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		384 MED/N (Browse shelf(Opens below)) Available 051211
Total holds: 0

PrefaceAcknowledgmentsChapter 1. Opting Into 'Now' MediaChapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8KChapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the MindChapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies'Chapter 14. Personal and Social Influence of Media Index

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