Normal view MARC view ISBD view

Netnography: The Essential Guide To Qualitative Social Media Research

By: Kozinets, Robert V Material type: Text

TextPublication details: London: Sage Publication, 2020Description: 460pISBN: '9781526444707'Subject(s): Research Methods & Evaluation. -- EthnographyDDC classification: 305.80072

Contents:

Introducing: netnography, qualitative social media research methods, and this book -- History of social media -- Media: communicating and connecting in the 21st century -- Socialities: all the ways we connect -- Praxis: introducing practices and data operations -- Ethics: procedures and flowcharts, updates and rules -- Data: the methodology of netnographic data collection -- Investigating: five steps to social media data collection -- Interacting: turning connection and communication into research data -- Immersing: journaling and organizing a reflective curation -- Integrating: combining telescopic and microscopic understandings -- Analyzing: elemental data transformation operations -- Interpreting: how to discover and make meaning from netnographic data -- Communicating: presenting and publishing your netnography -- Future of netnography.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	305.80072 KOZ/N (Browse shelf(Opens below))	Available		050644

Total holds: 0

Introducing: netnography, qualitative social media research methods, and this book --
History of social media --
Media: communicating and connecting in the 21st century --
Socialities: all the ways we connect --
Praxis: introducing practices and data operations --
Ethics: procedures and flowcharts, updates and rules --
Data: the methodology of netnographic data collection --
Investigating: five steps to social media data collection --
Interacting: turning connection and communication into research data --
Immersing: journaling and organizing a reflective curation --
Integrating: combining telescopic and microscopic understandings --
Analyzing: elemental data transformation operations --
Interpreting: how to discover and make meaning from netnographic data --
Communicating: presenting and publishing your netnography --
Future of netnography.

There are no comments on this title.

to post a comment.