The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ Thomas Frank.
Material type: TextPublication details: Chicago: University of Chicago Press, c1997Description: 287 p. : ill. ; 24 cmISBN: 0226259919 Subject(s): Marketing -- United States -- History | Advertising and youth -- United States -- History | Consumer behavior -- United States -- HistoryDDC classification: 381.309730904Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 381.309730904 FRA/C (Browse shelf(Opens below)) | Available | P19411 |
1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s
2. Buttoned Down: High Modernism on Madison Avenue
3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society
4. Three Rebels: Advertising Narratives of the Sixties
5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All
6. Think Young: Youth Culture and Creativity
7. The Varieties of Hip: Advertisements of the 1960s
8. Carnival and Cola: Hip versus Square in the Cola Wars
9. Fashion and Flexibility
10. Hip and Obsolescence
11. Hip as Official Capitalist Style
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