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The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ Thomas Frank.

By: Frank, ThomasMaterial type: Text

TextPublication details: Chicago: University of Chicago Press, c1997Description: 287 p. : ill. ; 24 cmISBN: 0226259919 Subject(s): Marketing -- United States -- History | Advertising and youth -- United States -- History | Consumer behavior -- United States -- HistoryDDC classification: 381.309730904

Contents:

1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s 2. Buttoned Down: High Modernism on Madison Avenue 3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society 4. Three Rebels: Advertising Narratives of the Sixties 5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All 6. Think Young: Youth Culture and Creativity 7. The Varieties of Hip: Advertisements of the 1960s 8. Carnival and Cola: Hip versus Square in the Cola Wars 9. Fashion and Flexibility 10. Hip and Obsolescence 11. Hip as Official Capitalist Style

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381.309730904 FRA/C (Browse shelf(Opens below))	Available		P19410

Total holds: 0

1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s
2. Buttoned Down: High Modernism on Madison Avenue
3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society
4. Three Rebels: Advertising Narratives of the Sixties
5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All
6. Think Young: Youth Culture and Creativity
7. The Varieties of Hip: Advertisements of the 1960s
8. Carnival and Cola: Hip versus Square in the Cola Wars
9. Fashion and Flexibility
10. Hip and Obsolescence
11. Hip as Official Capitalist Style

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