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Agri-input marketing in India/ Pingali Venugopal and Ram Kaundinya

By: Venugopal, PingaliContributor(s): Kaundinya, RamMaterial type: Text

TextPublication details: Los Angeles: SAGE, 2014Description: xx, 246 pISBN: 9789351500964; 9789351504429Subject(s): Business and Management | Agricultural industries--MarketingOnline resources: Click here to access online

Contents:

Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2366

Total holds: 0

Introduction : agri-input market at crossroads --
Agricultural situation in India and agri-inputs --
Land : the fixed factor of production --
Government policies : creating an environment for input usage --
Improve agronomic potential --
Infrastructure development : removing constraints --
Agricultural extension programs in India --
Adoption: the beginning of the agri-input sector --
Agri-input market : current competitive situation --
Buying behavior for inputs --
Impact of agri-input usage in india --
Sustainable agriculture : new objective --
Strategies for agri-input marketing (basis for positioning strategy) --
Technical knowledge-based marketing (basis for product and pricing strategy) --
Building trust through knowledge transfer (basis for promotion strategy) --
Integrated agri-input supply model (basis for place strategy) --
Future directions (implementation aspects).

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