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Branding in a competitive marketplace/ Rajat K. Baisya

By: Baisya, Rajat KMaterial type: Text

TextPublication details: Los Angeles: SAGE, 2013Description: xxxi, 229 pISBN: 9788132110590; 9788132117506Subject(s): Business and Management | Strategic planning | Brand name productsOnline resources: Click here to access online

Contents:

Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2358

Total holds: 0

Brand management in competitive environment --
Brand, its meaning, value, and power --
Building brand identity in challenging times --
Building brand equity in fiercely competitive environment --
Brand strategy and brand extension --
Designing marketing programs to build brand equity --
Managing brands over time and building equity through --
Relationship --
Brand accounting and brand valuation.

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