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Customer-driven services management/ S. Balachandran

By: Balachandran, SMaterial type: Text

TextPublication details: New Delhi: SAGE, 2004Description: xiii, 304 pISBN: 9780761932550; 9788132101819Subject(s): Business and Management | Customer services--ManagementOnline resources: Click here to access online

Contents:

Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2328

Total holds: 0

Services today --
The distinguishing characteristics --
Developing the service product --
Knowing the customer --
Marketing of services --
Attaining high quality --
Realising people potential --
Strategies for growth --
Managing information --
Some select service industries --
General insurance --
Life insurance --
Public services --
Hospitals --
Tourism --
Logistics.

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