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Value creation : the definitive guide for business leaders/ Gautam Mahajan

By: Mahajan, GautamMaterial type: Text

TextPublication details: SAGE, 2016ISBN: 9789351508984Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1945

Total holds: 0

Foreword --
Preface --
Why is value creation important for ceos? --
2. ceos as value creators for business/customers --
How ceos can use value creation for customers --
Ceos can see how their values (and their company's values) creates customer value --
Business transformation ideas for ceos to create value --
How ceos can and why they should create value for employees? --
How and why cxos like cfo/marketing/ hr create value --
Value creation and customer service/loyalty tips for ceos --
How ceos can use value creation to enhance pricing --
Ceos learn from value creation and education --
Conclusion: how ceos drive their companies to become leaders through value creation and --
Increase profits through customer value --
Appendix i: articles i like --
Appendix ii: short guide to customer value creation definitions from the book --
Index.

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