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Rural marketing : targeting the non-urban consumer/ Sanal Kumar Velayudhan

By: Velayudhan, Sanal KumarMaterial type: Text

TextPublication details: SAGE, 2007ISBN: 9789351500018Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1918

Total holds: 0

Rural marketing : opportunities and challenges --
Profile of the rural market --
Rural consumer --
Researching rural markets --
Value offering --
Communicating in the rural market landscape --
Communication : language and culture --
Operationalizing communication strategy : issues and approaches in media --
Retailer as a route to the rural market --
Haats, Melas and mobile traders --
Access the rural consumer : emerging channels --
A competitive strategy for rural markets.

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