'Ad'apting to markets: repackaging commercials in Indian languages/ Sunitha Srinivas C.

By: C., Sunitha SrinivasMaterial type: TextTextPublication details: New Delhi: SAGE, 2015Description: 215 pISBN: 9789351502401Subject(s): Psycholinguistics | Sales promotion | Advertising | Advertising--LanguageOnline resources: Click here to access online
Contents:
Acknowledgements -- Introduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author.
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-1839
Total holds: 0

Acknowledgements --
Introduction --
The world of advertising --
The illusion industry : advertising on television --
Making sense of advertisements : reading ads theoretically --
Localization : issues in cultural transmission --
"Culturalizing" advertisements : relocating the ad message --
The visual-linguistic "relay" : interpreting advertisement signs --
The new media : a study of the mobile online advertising --
The social media : localization and global communication --
'Ad'apting to markets : means to the consumer's heart and purse --
Bibliography --
Index --
About the author.

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