'Ad'apting to markets: repackaging commercials in Indian languages/ Sunitha Srinivas C.
Material type: TextPublication details: New Delhi: SAGE, 2015Description: 215 pISBN: 9789351502401Subject(s): Psycholinguistics | Sales promotion | Advertising | Advertising--LanguageOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books | Central Library, Sikkim University | Not for loan | E-1839 |
Acknowledgements --
Introduction --
The world of advertising --
The illusion industry : advertising on television --
Making sense of advertisements : reading ads theoretically --
Localization : issues in cultural transmission --
"Culturalizing" advertisements : relocating the ad message --
The visual-linguistic "relay" : interpreting advertisement signs --
The new media : a study of the mobile online advertising --
The social media : localization and global communication --
'Ad'apting to markets : means to the consumer's heart and purse --
Bibliography --
Index --
About the author.
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