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Branding demystified: plans to payoffs/ Harsh V. Verma

By: Verma, Harsh VMaterial type: Text

TextPublication details: New Delhi: SAGE, 2009Description: xiii, 247 pISBN: 9788132104957Subject(s): Communication in marketingOnline resources: Click here to access online

Contents:

Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1792

Total holds: 0

Why brands? --
What is a brand? --
Brand transformation --
Brand vision : concepts and creation --
Pushing the brand to higher orbits --
Pressing hot buttons in consumer value space --
Internal and external leveraging of brand assets --
Decoding branding strategy --
Shifting brand gears to stay connected --
Power branding : unequal among equals.

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