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Social sector communication in India : concepts, practices, and case studies/ Jaishri Jethwaney

By: Jethwaney, JaishriMaterial type: Text

TextPublication details: SAGE, 2016ISBN: 9789351508137Subject(s): Social ScienceOnline resources: Click here to access online

Contents:

Contents -- List of Abbreviations -- Preface -- 1 Overview of Social Sector in India -- 2 Social Marketing -- 3 Corporate Social Responsibility -- 4 Advocacy, Communication, and Social Mobilization -- 5 Grassroots Communication -- 6 Planning and Executing Social Communication Campaigns: C ase Studies -- 7 Hands-on Skills in Writing and Social Media Use -- Index -- About the Author.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1431

Total holds: 0

Contents --
List of Abbreviations --
Preface --
1 Overview of Social Sector in India --
2 Social Marketing --
3 Corporate Social Responsibility --
4 Advocacy, Communication, and Social Mobilization --
5 Grassroots Communication --
6 Planning and Executing Social Communication Campaigns: C ase Studies --
7 Hands-on Skills in Writing and Social Media Use --
Index --
About the Author.

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