Profitable customer engagement : concept, metrics, and strategies/ V. Kumar
Material type:
TextPublication details: SAGE, 2013ISBN: 9788132118312Subject(s): Business and ManagementOnline resources: Click here to access online
Contents:
List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books
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Central Library, Sikkim University | Not for loan | E-1427 |
Total holds: 0
List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author
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