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Corporate reputation decoded: building, managing and strategising for corporate excellence/ Asha Kaul

By: Kaul, AshaMaterial type: Text

TextPublication details: SAGE, 2014ISBN: 9789351504061Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1379

Total holds: 0

Cover; Contents; Preface; Acknowledgements; 1 --
An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I --
Understanding Corporate Reputation; 2 --
Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II --
Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 --
Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 --
Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 --
Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III --
Managing Corporate Reputation7 --
Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 --
Choreographing the Organisation --
Media Tango: Managing Media Relations; 9 --
Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 --
Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV --
Strategising Corporate Reputation; 11 --
'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I --
Companies, Regulatory Bodies and InstitutesIndex II --
People; About the Authors.

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