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Understanding emerging markets: building business BRIC by brick/ Stefano Pelle

By: Pelle, StefanoMaterial type: Text

TextPublication details: SAGE, 2006ISBN: 9789352800650Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1378

Total holds: 0

What is an emerging market? --
Main characteristics --
The BRIC countries --
Market opportunities --
The emerging middle class --
Starting off --
Common mistakes --
First mover advantage --
Own forces vs. partnership --
Working environment --
Internal resources --
External forces --
Building the business model --
Entry strategy : trading or manufacturing? --
Engineering the marketing mix --
The importance of ethics --
Sustainable development --
Red tape, corruption and values --
Corporate social responsibility (CSR) --
Emerging global challengers --
The emerging companies --
A new geopolitical scenario.

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