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Advertising Basics!: A Resource Guide for Beginners/ J.V. Vilanilam and A.K. Varghese

By: Vilanilam, J VContributor(s): Varghese, A.KMaterial type: Text

TextPublication details: New Delhi: Sage, 2004ISBN: 9789352800797Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future --

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1266

Total holds: 0

How it all began --
Conventional advertising and ad agencies --
The new ad agency--
the stress is on client servicing --
On to copy, folks! --
The craft of advertising copywriting --
Writing for radio, television, and film --
Advertising in the ICT age : the future --

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