Brainstorming reinvented: a corporate communications guide to ideation/ Linda Conway Correll.
Material type: TextPublication details: New Delhi : SAGE India, 2004Description: 230 p. : ilustr. ; 22 cmISBN: 9788132102007Subject(s): Business and Management | Creative ability in business | Brainstorming | Creative thinking | Organizational communicationOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books | Central Library, Sikkim University | Not for loan | E-1210 |
Cover; Contents; Preface; Acknowledgments; What is Brainstorming, Anyway?; Creative Aerobics: The Corporate/Agency Tool Kit; Creative Aerobic One: The Fact Factor; Creative Aerobic Two: Naming Names; Creative Aerobic Three: How Differences Attract; Creative Aerobic Four: Heightening Product Visibility by Raising/Razing Your Sights/Sites; More Four/For/Fore; Watch Your Language: An Abstract Look at Words; Putting Your New Tools to Work; Applying Creative Aerobics to Internal Communications; Applying Creative Aerobics to External Communications; Creative Aerobics and Print Advertising. Getting in Touch with Your CustomersCreative Aerobics and Strategy; Using the CWP to Write Ads; The Positioning Line: A Slogan by any other Name; Creative Aerobics and Radio Advertising; Creative Aerobics and Television Advertising; Creative Thinking from Advertising.s Best Writers; References; Index.
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