Methods in consumer research, volume 1/ edited by Gaston Ares.
Material type: TextPublication details: Elsevier, 2018Description: 582 pISBN: 9780081020890Subject(s): Consumer behaviorOnline resources: Click here to access online
Contents:
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-1032 |
Total holds: 0
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
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