Methods in consumer research volume 2/ edited by Gaston Ares.

Contributor(s): Ares, Gaston, edMaterial type: TextTextPublication details: Elsevier, 2018Description: 478 pISBN: 9780081017432Subject(s): Consumer behaviorOnline resources: Click here to access online
Contents:
Part I: Doing Consumer Research Part II: Health-Related Issues Part III: Psychological and Physiological Measurements Part IV: Designing Studies for Specific Populations Part V: Consumer Research With Non-food Product
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-1031
Total holds: 0

Part I: Doing Consumer Research
Part II: Health-Related Issues
Part III: Psychological and Physiological Measurements
Part IV: Designing Studies for Specific Populations
Part V: Consumer Research With Non-food Product

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