Methods in consumer research volume 2/ edited by Gaston Ares.
Material type: TextPublication details: Elsevier, 2018Description: 478 pISBN: 9780081017432Subject(s): Consumer behaviorOnline resources: Click here to access online
Contents:
Part I: Doing Consumer Research
Part II: Health-Related Issues
Part III: Psychological and Physiological Measurements
Part IV: Designing Studies for Specific Populations
Part V: Consumer Research With Non-food Product
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-1031 |
Total holds: 0
Part I: Doing Consumer Research
Part II: Health-Related Issues
Part III: Psychological and Physiological Measurements
Part IV: Designing Studies for Specific Populations
Part V: Consumer Research With Non-food Product
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