Customer relationship management/ Thomas Erickson
Publication details: New Delhi: Global vision publishing house, 2018Description: x, 325 p. : ill. ; 25 cmISBN: 9788182204959Subject(s): Business Studies | Customer relationsDDC classification: 658.812
Contents:
CMR system in public sector--
CMR measurement and data analysis--
Implementing CMR in emerging market--
CMR planning and customer relation--
CMR architecture, enterprise relationship marketing and social media technology--
The CMR and customer equity--
CMR in competitive market--
CMR practices in Indian retail banking sector--
Knowledge based customer relationship management--
Case studies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 658.812 ERI/C (Browse shelf(Opens below)) | C1 | Available | 48214 | ||
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General Books
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Central Library, Sikkim University General Book Section | 658.812 ERI/C (Browse shelf(Opens below)) | C2 | Available | 48215 | ||
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General Books
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Central Library, Sikkim University General Book Section | 658.812 ERI/C (Browse shelf(Opens below)) | C3 | Available | 48216 |
Total holds: 0
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| 658.812 BUT/C Customer relationship management/ | 658.812 ERI/C Customer relationship management/ | 658.812 ERI/C Customer relationship management/ | 658.812 ERI/C Customer relationship management/ | 658.812015195 KUM/S Statistical methods in customer relationship management/ | 658.818 MEN/S Sales forecasting management: a demand management approach/ | 658.82 DAR/S Selling Technology/ |
CMR system in public sector--
CMR measurement and data analysis--
Implementing CMR in emerging market--
CMR planning and customer relation--
CMR architecture, enterprise relationship marketing and social media technology--
The CMR and customer equity--
CMR in competitive market--
CMR practices in Indian retail banking sector--
Knowledge based customer relationship management--
Case studies.
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