Mapping out marketing: Navigation lessons from the Ivory Trenches / edited by Ronald Hill, Cait Lamberton, Jennifer Swartz

Publication details: New York, Routledge: 2018Description: 193 p. HBISBN: 9781138082229DDC classification: 658.8
Contents:
Destination#1 Research & Technology Destination #2 Target markets & consumer behavior Destination #3 Branding
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
658.8 HIL/M (Browse shelf(Opens below)) Available 47720
General Books General Books Central Library, Sikkim University
658.8 HIL/M (Browse shelf(Opens below)) Available 47719
Total holds: 0

Destination#1
Research & Technology
Destination #2
Target markets & consumer behavior
Destination #3
Branding

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