Alternative market research methods: market sensing / edited by David Longbottom, Alison Lawson
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
![]() |
Central Library, Sikkim University | 658.83 LON/A (Browse shelf(Opens below)) | Available | 47778 |
Browsing Central Library, Sikkim University shelves Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
No cover image available | No cover image available | No cover image available | ||
658.83 DAT/M The marketing whitebook 2012-2013/ | 658.83 DES/D Developing a market orientation/ | 658.83 HIL/M Marketing and consumer research in the public interest/ | 658.83 LON/A Alternative market research methods: market sensing / | 658.83 MAL/F Fundamentals of marketing research. Vol. 1/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 4/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 3/ |
Includes bibliographical references and index.
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex.
There are no comments on this title.