Presuasive communication: How audiences decide / Richard O. Young
Publication details: New York, Routledge: 2017Description: 464 p. HBISBN: 9781138920361DDC classification: 658.45
Contents:
Part I. Understanding rational decision making
Part II. Understanding intutive decision making
Part III. Understanding emotional decision making...
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 658.45 YOU/P (Browse shelf(Opens below)) | Available | 47721 |
Total holds: 0
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658.45 POD/C Corporate communication: a marketing viewpoint/ | 658.45 QUI/B Business And Professional Communication/ | 658.45 SEE/C Communication in times of trouble : | 658.45 YOU/P Presuasive communication: How audiences decide / | 658.45072 BOJ/N Narrative methods for organizational & communication research/ | 658.452 STE/P Persuasive presentations/ | 658.456 PRE/E Event marketing : |
Part I. Understanding rational decision making
Part II. Understanding intutive decision making
Part III. Understanding emotional decision making...
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