Events marketing management: A consumer perspective / Ivna Reic

By: Reic, lvnaPublication details: New York, Routledge: 2017Description: 292 p. HBISBN: 9780415533577DDC classification: 394.2
Contents:
1. About this book 2. Defining the vent industry for events marketing 3. Creating value: the marketing of the event experience...
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
394.2 REI/E (Browse shelf(Opens below)) Available 47716
Total holds: 0

1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience...

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