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Marketing management and hospitality and tourism markets . P Kotler...[at el.]

By: Kotler, PPublication details: Noida: Pearson, 2005Description: 680 p. PBISBN: 9789332586260DDC classification: 647.940688

Contents:

1. Understanding the hospitality and tourism marketing process 2. Developing hospitality an tourism marketing opportunities and strategies 3. Developing the hospitality and tourism marketing mix 4. Managing hospitality and tourism marketing

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	647.940688 KOT/M (Browse shelf(Opens below))	Available		47436
General Books	Central Library, Sikkim University	647.940688 KOT/M (Browse shelf(Opens below))	Available		47519

Total holds: 0

1. Understanding the hospitality and tourism marketing process
2. Developing hospitality an tourism marketing opportunities and strategies
3. Developing the hospitality and tourism marketing mix
4. Managing hospitality and tourism marketing

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