Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, c2012Edition: 2nd edDescription: xix, 300 p. : ill. ; 25 cmISBN: 9788126557622Subject(s): Special events -- MarketingDDC classification: 658.456
Contents:
Cover; Title Page; Foreword --
Liz Bigham; Series Editor Foreword --
Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University | 658.456 PRE/E (Browse shelf(Opens below)) | Available | 46413 |
Total holds: 0
Cover; Title Page; Foreword --
Liz Bigham; Series Editor Foreword --
Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources.
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