Marketing / Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit
Publication details: New Delhi: Mc graw Hill, 2015Edition: 14th edDescription: xxvi, 880 p. PBISBN: 9780070151567DDC classification: 658.8
Contents:
1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
6.Promotion
7. Management the marketing effort
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University | 658.8 ETZ/M (Browse shelf(Opens below)) | Available | 46493 |
Total holds: 0
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| 658.8 DIY/A आकारभित्रका भावहरु: लेखादि कृति संग्रह | 658.8 DOS/R Recovery management in business - to - business markets: conceptual dimensions, rational consequences and financial contributuions/ | 658.8 DOW/A The art and science of marketing: marketing for marketing managers/ | 658.8 ETZ/M Marketing / | 658.8 GRE/M Marketing/ | 658.8 GRE/M Marketing/ | 658.8 GRE/M Marketing/ |
1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
6.Promotion
7. Management the marketing effort
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